SAP rises to 6th in global ranking of B2B brands

SAP continues to improve on its already impressive status as a leading global brand. The 2016 BrandZ report - now in its 11th year - places SAP as 6th in the world ranking for Business to Business (B2B) brand value. SAP has also risen to 22nd across all categories and 7th amongst leading technology brands - a category that includes Google, Apple and Microsoft.

Adrian Howard, General Manager at LAKE, comments:

“SAP Business One is a leading business management and ERP solution for small to medium sized companies. Its success is due, in no small part, to it being part of the SAP portfolio. When companies buy SAP products they are investing in a brand they can trust."

About BrandZ

The annual BrandZ report published by WPP subsidiary, Kantar Millward Brown, ranks the top 100 most valuable global brands by value. The report provides a unique insight into the views and opinions of consumers who use and buy brands.

Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. WPP is the world leader in marketing communications services.